Scents the Mood

Smell is the most sensitive – and primal – of the senses, and has a surprising influence on mood, emotions, mate choice, the immune system and even hormones.


This is because of brain anatomy: incoming smells are initially processed in the nose, but then connect to brain areas strongly implicated in emotion and memory (the amygdala and hippocampus for any budding neuroanatomists following this thread). Interestingly, this is not the case for visual, auditory or tactile information – which explains why smell, more than any other sense, is so successful at triggering a burst of emotion.


Now back to the gin!

Can you match the smell of each Persie Gin profile with the most common emotional reaction?

The lime in Zesty Citrus
makes me feel...


The basil in Herby Aromatic
makes me feel..


The vanilla in Sweet & Nutty Old Tom makes me feel...