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Persie Gin is the brainchild of the man behind the world’s first touring gin club. Say hello to Simon.

Rolling out his first tasting gig on World Gin Day in June 2014, Simon Fairclough has toured the Highlands and Lowlands of Scotland – and other parts of the UK – teaming up with distillers, pubs, hotels and restaurants at the forefront of the drinks industry. The mission? To help thousands of gin-lovers in their quest to find the perfect snifter.

Travelling up and down the country with a carload of over 150 gins, he has seen first-hand which gin styles score top marks every time. And – here’s the thing – they all have one vital thing in common. That perfect interplay of aroma and taste.

So you could say he followed his nose.

The result is Persie Gin: three distinct styles of aromatic gin created and distilled in the former Persie Hotel at the foot of Glenshee in Perthshire.

Hand-made in small batches in a bespoke, 230-litre copper pot still, the gin is distilled with pure glen water from the local hills. Each gin uses carefully chosen botanicals to evoke an emotive and comforting scent: sharp citrus for the fruity gin; fresh herbs for the savoury gin; and almonds and vanilla pods for the sweet gin.